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What The World’s Biggest Brands Would Look Like As Weapons
// Co.Design

Adidas, McDonald’s, Google, and more look surprisingly at home branding nukes and ICBMs.

Facebook, McDonald’s, Google, and more look surprisingly at home branding nukes and ICBMs.

From below, there’s nothing beautiful about a bomb. It’s just a whistling dot against the sky. From a profile view, though, a bomb is a missile, covered in space-age fins and flanges, as sexy as any airplane or race car. It feels like it was born to be branded, if it did not seem tasteless to do so.

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